Senior Marketing Director North – TOMMY HILFIGER

Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders, and visionaries. At PVH, it’s about each person bringing skills and passion to a challenging and constantly evolving industry.

Marketing is increasingly becoming reliant on art and science. It’s becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.

The TH Senior Director of Marketing oversees the entire Tommy Hilfiger marketing portfolio for the Northern Hub (UK&Ire, Nordics and The Netherlands). Your main responsibility is to own and develop the TH brand strategy and omni-channel marketing calendar with support of teams in market and partnership with the Centre of Excellence (C.O.E). You will also play a key role with strategic initiatives such as marketing transformation, digitization, marketing automation and membership. You and the team are responsible for the development and execution of brand campaigns, product launches, high profile collaborations, events, CRM, store openings, digital activations, media, performance, consumer initiatives and elevating brand equity. Success in this role will be measured on how we embrace consumer centricity, exceed consumers expectations, and also deliver commercial returns whilst elevating brand equity in innovative ways.

The position reports to the VP Marketing Region North and can be based either in Stockholm or Copenhagen. You will work closely with the Global/EMEA Tommy Hilfiger teams.

Responsibilities Include

– Marketing Transformation – Partner with VP Marketing & Ecommerce to drive the transformation agenda across the organization with global and local counterparts to shape and bring the future 2030 strategy to life across the marketplace.

– Strategic Marketing Initiatives – Be a key player in driving the future global Marketing initiatives (Membership, Marketing Automation, Marketing Analytics) paving the way for more data-driven, personalized marketing. Develop the capabilities and processes that will enable us to unlock personalization at scale.

– Brand Strategy – Own the brand strategy and marketing plan across all markets and channels within the North Region. Develop hub strategy with local execution. Constantly manoeuvre across the markets (consumer, brand consideration, accommodate local needs). Work closely with Global to translate their vision into local plan. Create clear distinction between World of Hilfiger and World of Tommy. Partner with C.O.E to gain specialist inputs and local flavours.

– Business Priorities – Understand the business needs (together with WHS, Retail, E-com) then build respective Marketing plans across all channels, in line with our overall retail strategy and distribution. Set clear seasonal priorities and be the marketing lead throughout the go-to-market process

– Strategic Planning – Manage ‘air traffic control’ to land the big brand campaigns, initiatives, and key consumer moments through all channels. Ensure right flow of content and marketing materials to support storytelling across tiered channels and accounts. Develop hero product roadmaps. Partner with the experts in C.O.E. to support.

– Brand Elevation – Be the brand guardian across all channels and markets ensuring the consumer always experiences the brand at its best. Lead on additional initiatives and projects as they arise (such as Membership, Concept to Consumer, Tommy Play) – see something, do something. Encourage to try new things.

– Cross-Functional Partnership – Collaborate with the functional directors across the hub to drive a seamless integration. By working together as one team we can exceed consumers’ expectations. Continue this mantra with our strategic partners. Identify and unlock opportunities to leverage accounts as brand amplifiers.

– Team – Lead the Brand Marketing team with courage, like winning depends on it. Be authentic and visible. Set clear direction then get out the way. Inspire, coach and develop the next gen of talent. Encourage action over meetings and risk taking. Embrace new ideas and always be open to change.

– Finance – Budget owner, responsible for spend in all channels. Data driven approach to drive profitable investments (KPI’s & ROI)

About YOU

– Marketing & Ecommerce Strategy – Experience having developed innovative Marketing and Ecommerce strategies and seen them through from concept to execution.

– Marketing & Ecommerce Leadership – Proven cross-functional experience with Marketing and Ecommerce at Leadership levels (the complete consumer journey). A solid understanding of the roles they play and how combined they can be a multiplier.

– Transformation – Experience leading transformation initiatives (ideally one or two of the following; digitalization, marketing analytics, marketing automation, membership). Appetite to continuously teach others about innovations and changes in landscape and tech.

– Digital Marketing – High level understanding of performance marketing, CRM / loyalty, ecommerce, social, UX and the latest digital trends

– Empathy & Energy – Great understanding of the needs of a wide variety of personas. Experience having lead teams in diverse cultures and environments. Ability to energize and mobilize people around a vision, creating energy and momentum in the face of change.

– Commercial Mindset – Experience localising marketing plans in line with product and business needs in the market to deliver commercial returns.

– Consumer Centricity – Superb understanding of consumer behaviour and omni-channel marketplace with proven experience marketing across all these touchpoints.

– Brand Planning – Outstanding organisational skills and the ability to balance multiple, complex workstreams and landscape.

– Finance – Experience in having full budget accountability and ability to stay on target with high level financial understanding of levers to drive more profitable marketing investments and ROI. Strong affinity for numbers and commerce.

– Leadership – Leadership skills that help build a culture of collaboration and excitement. Inspiring leader who is collaborates well x-functionally at senior levels and with different teams and cultures. Proven experience at Director level.

– Inspiring – Visionary and positive about change. Promote new ideas and ways of working. Develop departmental plans, including business, production, operational and/or organizational priorities.

– Problem Solving – Problem solving through high humility and high intensity.

– Growth mindset. Taking a positive approach and attitude to everything you do. We are looking for people to create a fun, transparent and collaborative environment.

– Be open. Be a sponge. Our culture is change.

What we offer

At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates – both at home and at work.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.


In this recruitment process we are partnering with Modeverket (represented in Denmark by People Company), Scandinavia’s leading recruitment agency within fashion, sports and lifestyle.

For any questions related to this vacancy please contact Johan Bertills at (Stockholm) or Jens Peter Sørensen at (Copenhagen).

Please apply by clicking the provided link and attaching your CV and application letter in English and note that the position may be filled before the application deadline.

Søg jobbet her

About PVH

With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

Tommy Hilfiger is one of the world’s leading designer lifestyle brands, internationally recognized for celebrating the essence of “classic American cool” style. Founded in 1985, Tommy Hilfiger, was acquired by PVH Corp. in 2010, has more than 17,000 associates worldwide and an extensive distribution network in over 115 countries and 1,600 retail stores.